Breakthrough 2024 The Ones To Watch 12 Emerging Artists To Watch

“Breakthrough"

[noun]

a sudden, dramatic, and important discovery or development.

New music is everywhere and everyday new stars of tomorrow breakthrough from the underground to the mainstream to become 'The Ones To Watch' and 2024 is no different.

Here are 12 emerging artists to look out for over the remaining 6 months of 2024 and beyond:

EV

Artist-songwriter-producer inspired by artists and genres from 90s Rave and UK Rap to Electronic Dance. His music is your Friday night soundtrack, whilst taking you through the highs and lows of British life, he’s your everyday poet.

Key Audio/Video: “Sirens”

es.cher

UK based producer who uses sampling and unique instrumentation to create super immersive and genre-bending tracks. Whilst experimental, es.cher still manages to draw you into a warm world filled with nostalgia and emotion.

Key Audio/Video: “Jungle Breakcore”

Mon Rovia

Mon Rovîa, also known as Andrew Lowe, is an artist like no other. With a compelling background, he has a voice that needs to be heard and a story to tell.

Key Audio/Video: “Big Love Ahead”

Jayahadadream

Born in Cambridge, Jamaican-Irish artist Jayahadadream is a rapper, singer and producer. Her music is a merge of thought-provoking, storytelling lyrics with smooth, soulful hip-hop beats.

Key Audio/Video: “Feeling Like”

Swank Mami

Umal Moses, the artist better known as Swank Mami, makes infectiously danceable pop with themes of love and heartbreak, drawing lines between neo-soul, dancehall, and SZA.

Key Audio/Video: “I Saw U”

Chy Cartier

Hailing from North London, Chy Cartier represents the best and brightest of today’s emerging UK talent, born to make music with her energetic style and jumpy flow, she is certainly one for the future.

Key Audio/Video: “Bossed Up”

Travis x Elzzz

Both Nigerian born, but based in Dublin, the duo head up the Gliders – which is a collective of creatives – the backbone being TraviS, Elzzz, TJ and Sam Fallover.

Key Audio/Video: “Blockbuster”

Eljé

Hailing from North London, Eljé’s smooth sonics over exciting beats, embodies the excitement glued to the scene of budding artists across the country right now.

Key Audio/Video: “Was It Enough”

Bankroll Blockaye

Bankroll Blockaye aka 4eva Bankroll, is an upcoming rapper and internet personality. He started off as an Instagram meme page known as “akademiksthetypeofnigga”, but he eventually re-branded to “Blockaye”.

Key Audio/video: “Hiding Today”

Jay Hound

Jaquan Johnson, professionally known as Jay Hound, is an upcoming rapper from the Douglas projects in Manhattan, New York. He is a member of the TTG (Train To Go) gang, also known as Sweepers.

Key Audio/Video: “Ukraine”